How to lead digital strategy in the arts

By Martin Vogel

My friend and former BBC colleague, Jonathan Drori, has produced an interesting paper on how arts organisations can best use digital media.

It was produced for the Department for Culture and, having the misfortune to be published in the midst of the election campaign, will struggle initially to receive the attention it deserves.

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Why do people turn to the arts?

By Martin Vogel

The Angel of the North, Gateshead

Arts companies seem to be developing a healthy interest in the intrinsic benefits of the arts, if this week’s annual conference of the Arts Marketing Association is a guide. This seems slightly counter-intuitive. At a time when many companies are feeling the loss of public funding, you might expect the arts to intensify their focus on the public policy objectives which secure grants – such as their economic impact. Possibly, the more challenging financial environment is freeing the sector to think outside the box.

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