The counter-consultancy
By Martin Vogel
My friend and former BBC colleague, Jonathan Drori, has produced an interesting paper on how arts organisations can best use digital media.
It was produced for the Department for Culture and, having the misfortune to be published in the midst of the election campaign, will struggle initially to receive the attention it deserves.
By Martin Vogel
Arts companies seem to be developing a healthy interest in the intrinsic benefits of the arts, if this week’s annual conference of the Arts Marketing Association is a guide. This seems slightly counter-intuitive. At a time when many companies are feeling the loss of public funding, you might expect the arts to intensify their focus on the public policy objectives which secure grants – such as their economic impact. Possibly, the more challenging financial environment is freeing the sector to think outside the box.
By Martin Vogel
This week I’ve been at the Arts Marketing Association’s conference in Gateshead where I was giving a seminar on how arts companies can use new media more purposefully.
For the delegates who were asking for a copy of the presentation, you can get the annotated slides.
The conference itself was really interesting. Thoughts on that to follow.