By Martin Vogel
Nobody likes cuts. But is it too outlandish to see an upside to financial uncertainty? Perhaps not. Organisations that navigate the storms ahead may gain more autonomy to set their own destiny. A possible outcome could be that they reconnect with their fundamental purpose and refresh how they deliver value to audiences.
This may sound panglossian. In austerity, our energies concentrate simply on survival and the niceties of maintaining and delivering a vision recede to the sidelines. But it can be a mistake to treat the values that inform an organisation as too costly a luxury to merit attention at a time like this. Clarity about what an organisation exists to achieve is central to making good decisions in the face of challenge.
