When spin is not enough

By Martin Vogel

The hardest word?

I beg your forebearance in returning so soon to the leadership failings at News International. But no sooner did I publish my last post than it was overtaken by events. Rebekah Brooks saw the error of her ways and Rupert Murdoch issued this apology.  Perhaps a retweet of my post reached their Twitter feeds.

Andrew Hill summarises the reasons why the timing and nature of this apology is unlikely to help Murdoch:

Mr Murdoch’s audience is understandably confused. If you set any store by the fad for corporate bosses to demonstrate their “authenticity” then the “authentic” Mr Murdoch was the ruthless mogul of July 3, the day before the outrage over the hacking of murder victim Milly Dowler’s phone broke, or the smiling patriarch, toughing it out with his arm round Ms Brooks earlier this week…

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