It’s a given in most management roles that there is more work to be done than there is time available to do it. But it’s with increasing frequency that clients are talking to me about their difficulties in deciding what to prioritise in their unrealistically demanding workloads. In such conversations, I reach for the urgent and important matrix. This is an approach to time management popularised by Stephen Covey in The 7 Habits of Highly Effective People and inspired by the former US President, Dwight Eisenhower.
In a lecture in 1954, Eisenhower said, “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.”