Director, Vogel Wakefield

Martin helps senior executives and emerging leaders navigate complex challenges and he creates reflective space for coaches. Martin has a long interest in working with people leading creative teams. He worked for 20 years in broadcasting, mainly in the BBC.

Typical client topics include: stepping into challenging roles; making an impact amid turbulent change; and making wise judgments under pressure. People appreciate the openness and candour that Martin brings and the sensitivity with which he enables them to face difficult issuess.

Sceptical of unrealistic goals, Martin encourages clients to focus on being the best they can be given the reality of their situation. His approach draws on inquiry skills honed in journalism, coaching and strategy development and a career-long interest in the role of organisations in society. Martin creates a reflective space in which clients can connect with their values, understand their networks and foster equanimity about the inevitable compromises of working life. This enables people to be more aware of their influence and to exercise it effectively and ethically.


As a coach, Martin mostly works with leaders in the media, higher education and the cultural sector. Media clients include Sky, Telegraph Media Group and The Guardian. Higher education clients include King’s College London, Leeds University and the Open University. Martin has coached senior professionals in a wide range of cultural institutions including British Library, Tate, Almeida Theatre and Dundee Contemporary Arts. As a Fellow Coach with BetterUp, he works with leaders in fast-growing global companies and start-ups.

As a supervisor, Martin provides reflective space for coaching practitioners both one-to-one and in group settings. He works with independent professional coaches as well as supporting internal coaches who are usually offering coaching in addition to their functional responsibilities in organisations. With Hetty Einzig, Martin facilitates ecosystems supervision groups. This is an innovative approach that fosters awareness of the ecosystems in which we all are located and the influence we can bring to bear on them as individuals. It encourages an integration of one’s identity as practitioner and citizen.

Martin began his career as reporter and news editor and later worked in BBC News as a strategy advisor and on developing new digital services. Prior to founding Vogel Wakefield with Mark Wakefield, Martin ran his own consultancy practice with clients ranging from start-ups and SMEs to large corporations and media clients overseas. He has also worked with NGOs, such as Amnesty International and Action Aid, and senior leaders in local government in the London boroughs of Camden and Kensington and Chelsea.

Personal development and accreditation

Martin gained a Master’s with distinction in coaching from Oxford Brookes University, where he developed a research interest in the influence of stories on our sense of self. He is also qualified as a supervisor, accredited by the Coaching Supervision Academy. He has other professional coaching qualifications from i-Coach Academy and the BBC’s coaching network, an MBA from the London Business School and is a trained instructor in mindfulness meditation. Martin is a member of the Association for Professional Executive Coaching and Supervision and subscribes to its code of ethics.

Analytic-Network Coaching
Narrative coaching
Art in coaching
Nadine George voice work
Mindfulness in coaching
Trauma-aware coaching
Psychodynamics in coaching
Group relations
Group analysis
Insight Dialogue
Non-Violent Communication
Action learning facilitation
Art of hosting

Hidden Leadership profile








Twitter: @martivo

Blog posts: Martin Vogel and The Unknowing Project

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What clients have said about Martin’s practice
Our approach to coaching