Apple’s showdown with the Obama administration over the latter’s demand that it decrypt the phone of one of the San Bernadine terrorists is a test case in public leadership. The dispute counter-poses the social goods of national security and citizen privacy. The FBI wants the former to trump the latter. Apple is arguing for the two to be held in a more considered balance. What’s interesting from a public leadership perspective is that Apple is taking a considerable risk; it’s by no means clear that things will play out in its favour. This is no mere PR stunt.