Vogel Wakefield blog

Vogel Wakefield blog

December
04
2015

Trust is not a message, it’s an outcome: the lesson for leaders from a defector from PR

Trust is an outcome.

In Trust Me, PR is Dead, Robert Phillips has ostensibly written a book on the bankruptcy of public relations. It’s more interesting, though, as an insider’s guide to the bankruptcy of much corporate leadership – and, more importantly, a cogent call to arms for leadership that can inspire trust. I say “call to arms” since this is not a manual for leaders of the kind that sells at airport bookstands. It’s more a citizens’ manifesto – stirring us from neoliberal slumber so that we may realise our distributed leadership and haul conventional corporate leaders into the service of a fairer form of capitalism. It’s a foretaste of how leadership must surely evolve to meet the challenges of our more transparent, networked society and the expectations of the Millennial generation who will soon inherit the workforce.

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