Vogel Wakefield blog

Vogel Wakefield blog

April
19
2010

How to lead digital strategy in the arts


My friend and former BBC colleague, Jonathan Drori, has produced an interesting paper on how arts organisations can best use digital media.

It was produced for the Department for Culture and, having the misfortune to be published in the midst of the election campaign, will struggle initially to receive the attention it deserves.

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August
02
2008

Why do people turn to the arts?

The Angel of the North, Gateshead

 

Arts companies seem to be developing a healthy interest in the intrinsic benefits of the arts, if this week’s annual conference of the Arts Marketing Association is a guide. This seems slightly counter-intuitive. At a time when many companies are feeling the loss of public funding, you might expect the arts to intensify their focus on the public policy objectives which secure grants – such as their economic impact. Possibly, the more challenging financial environment is freeing the sector to think outside the box.

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August
01
2008

Making new media serve your purpose in the arts

This week I’ve been at the Arts Marketing Association’s conference in Gateshead where I was giving a seminar on how arts companies can use new media more purposefully.

For the delegates who were asking for a copy of the presentation, you can get the annotated slides.

The conference itself was really interesting. Thoughts on that to follow.

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