The purpose of an arts organisation
AMA Commons, the blog of the Arts Marketing Association, has published a piece by me on the relationship between the artistic purpose and the social purpose of arts organisations:
“People in the arts tend to have a strong sense of vocation and to take as self-evident that the arts are a good thing. But they are curiously embarrassed to articulate the benefits the arts create. It can be invigorating for arts professionals to inquire into that deeper sense of purpose and to communicate it to audiences and funders alike.”
Read the full piece on AMA Commons.